1. Suiting

Worn together or as separates, a blue suit is more vibrant than black, less corporate than grey. Just aim for one shade lighter than plain old navy.

2. Shirting

Your shirt is the easiest place to introduce a gentle touch of colour. A classic check opens up a galaxy of wardrobe options, pairing effortlessly with brights or neutrals.

3. Knits

Yes, the weather's warming up, but an extra layer is always handy. Worn solo, a fine-gauge merino knit offers a clean, minimalist look or pair it up with a blazer.

4. South of France

Separating the Haves from the Have Yachts, the Cote d'Azur is the celebrated playground of the rich and famous. Just don't forget your sunglasses - the birthplace of Riviera style enjoys 300 days of sunshine a year.

6. Blue Shoes

Remember when dress shoes just came in black or brown? Men's footwear is enjoying a period of long overdue liberation. Don't let your feet miss out.

7-10. Know your blue

7. Navy A modern alternative to black, this is the friendly everyman of your wardrobe that will never clash

8. Cobalt Bold but not overpowering, this is a safe way to introduce a bright pop of colour into your look

9. Aqua This captures the spirit of summer. It's fresh, fun and energetic like a pool party on a stinking hot day

10. Sky blue Crisp and clean but less strident than white, it's a colour that flatters any man's skin.

5. Nautical Stripes

Your mum was right when she told you to stick to the straight and narrow. Breton stripes remain a tried-and-tested classic. Good enough for James Dean, good enough for you.